It all started with a feeling when the two founding brothers visited the Danish capital. Copenhagen's raw creative energy sparked something in us. Since we always struggled to find a t-shirt that felt right we knew it was the right time to give it a shot.

The spark has long turned into a fire, and obsessed with a vision, we started creating the perfect shirt from scratch - in the basement of our parents' house.

The result is an unparalleled t-shirt crafted in Portugal from a blend of 50% recycled cotton and 50% organic cotton.

You can feel the quality of the heavy cotton immediately while the relaxed fit keeps it effortlessly comfortable and breathable. 

But there was one piece missing. Prints. We hunted through Europe, gathering forgotten books, lost art and untold stories - giving them a second life just like we did with the recycled cotton.

ParsProToto did not simply become a brand. It became a lifestyle and a movement we are all part of. We are all ParsProToto.